Ngo-Agasti 25, imodeli ye-Porsche ethengiswa kakhulu i-Macan yaqeda ukulungiswa kokugcina kwenkathi yemoto kaphethiloli, ngoba esizukulwaneni esilandelayo samamodeli, i-Macan izosinda ngendlela kagesi omsulwa.
Ekupheleni kwenkathi yenjini evuthayo yangaphakathi, izinhlobo zezimoto zezemidlalo ebezihlola imikhawulo yokusebenza kwenjini nazo zifuna inkathi entsha yezindlela zokumisa.Isibonelo, i-Bugatti, ngaphambilini eyayifakwe kumkhiqizi wemoto enkulu kagesi i-Rimac, izosebenzisa i-top-notch yakamuva.Ikhono lobuchwepheshe lama-supercars kagesi libona ukuqhubeka komkhiqizo enkathini yokufakwa kukagesi.
I-Porsche, esike yatshala izimoto ezingama-hybrid eminyakeni engu-11 edlule, nayo ibhekene nenkinga efanayo emgwaqeni wokufaka ugesi uphelele esikhathini esizayo.
Nakuba uhlobo lwemoto yezemidlalo oluzinze e-Stuttgart, eJalimane lukhiphe imoto yokuqala kagesi ehlanzekile yohlobo lwe-Taycan ngonyaka odlule, futhi luhlela ukuzuza u-80% wokuthengiswa kwamamodeli ahlanzekile kagesi nama-hybrid ngo-2030, akunakuphikwa ukuthi ukuvela kokufakwa kukagesi Ukusebenza. igebe phakathi kwemikhiqizo enkathini yangaphambilini yenjini evuthayo yalinganiswa.Kulo mongo, iPorsche inamathela kanjani edolobheni layo lokuqala lokusebenza?
Okubaluleke nakakhulu, kule threkhi entsha, inani lomkhiqizo wemoto lenziwa ngokuthula.Ngokwakhiwa kwezinzuzo ezintsha ezihlukanisiwe ngokushayela okuzenzakalelayo kanye nokuxhumana ngobuhlakani, okulindelwe ngabasebenzisi ngezibaluli zevelu zezimoto nakho kuye kwanda ukuze kufuneke ulwazi namasevisi e-value-added.Kulokhu, i-Porsche iqhubeka kanjani nenani layo lomkhiqizo elikhona?
Ngobusuku bangaphambi kokwethulwa kwe-Macan entsha, intatheli yaxoxisana no-Detlev von Platen, oyilungu lebhodi eliphezulu le-Porsche, elibhekele ezokuthengisa nokumaketha, kanye no-Jens Puttfarcken, umongameli kanye ne-CEO ye-Porsche China.Kungabonakala ngethoni yabo ukuthi i-Porsche inethemba lokuncintisana nomnyombo womkhiqizo.Amandla adluliselwa enkathini yokufakwa kukagesi, futhi alandele inkambiso yezikhathi ukuze umise kabusha inani lomkhiqizo.
1. Ukuqhubeka kwezimpawu zomkhiqizo
"Inani elibaluleke kakhulu lePorsche uphawu."U-Detlev von Platen washo ngokungananazi.
Njengamanje, ukuncintisana okungumongo kwemikhiqizo yezimoto kusakhiwa kabusha ngaphansi komfutho wemikhiqizo eyenza i-epoch efana neTesla.Igebe lokusebenza kwezimoto lehlisiwe ngokufakwa ugesi, ukushayela okuzihambela okubheke phambili kulethe izinzuzo ezihlukene zokuncintisana, futhi ubuchwepheshe bokulanda emoyeni be-OTA busheshisiwe Ikhono lokuthuthukisa ngokuphindaphindiwe izimoto...Lawa masistimu okuhlola amasha aqabula abathengi' umbono wemvelo yenani lomkhiqizo.
Ikakhulukazi ezinkampanini zezimoto zezemidlalo, izithiyo zobuchwepheshe ezifana nobuchwepheshe bemishini eyakhelwe ngenkathi yezinjini ezivuthayo zangaphakathi ziye zafinyelela ku-zero kulayini wokuqala ofakwe ugesi;inani elisha lomkhiqizo elethwa ubuchwepheshe obuhlakaniphile lithinta nemikhiqizo yezimoto zezemidlalo.Izibaluli zenani elingokwemvelo ziyahlanjululwa.
“Njengamanje esigabeni sezinguquko embonini yezimoto, ezinye izinkampani ezaziwayo zehlile zanyamalala ngenxa yokuthi azibonanga ukuthi kwenzeka kanjani izinguquko eziphazamisayo, njengokuthandwa ngamakhasimende, amaqembu amasha abathengi, kanye nezinhlobo ezintsha zokuncintisana.“Ngokombono ka-Detlev von Platen, ukuze ikwazi ukubhekana nalolu shintsho endaweni yokuncintisana, i-Porsche kufanele ivumelane nemvelo, ishintshe ngenkuthalo, futhi iguqule inani eliyingqayizivele lomkhiqizo kanye nokuncintisana okuyinhloko enkathini entsha.Lokhu futhi sekuyindima ebalulekile kulo lonke uhlobo lwe-Porsche nenkampani esikhathini esizayo.Iphuzu lokuqala lamaqhinga.
“Phambilini abantu bebejwayele ukuxhumanisa imikhiqizo nemikhiqizo.Isibonelo, umkhiqizo wemodeli ye-Porsche eyisakhiwo sodumo, i-911. Ukuphatha kwayo okuhlukile, ukusebenza, umsindo, ulwazi lokushayela kanye nomklamo kwenza kwaba lula kubathengi ukuthi bahlobanise i-Porsche nezinye izinhlobo.Hlukanisa.”U-Detlev von Platen wabonisa, kodwa ngenxa yokuthi ukusebenza okuphezulu kulula ukufeza ngenkathi yezimoto zikagesi, ukuqonda kwabathengi kanye nencazelo yemibono yokunethezeka nakho kuyashintsha enkathini entsha.Ngakho-ke, uma i-Porsche ifuna ukulondoloza ukuncintisana kwayo okuyinhloko, kufanele ” Yandise futhi yandise ukuphathwa komkhiqizo” ukuze iqinisekise ukuthi “umbono wawo wonke umuntu ngomkhiqizo we-Porsche ubulokhu uhlukile kwezinye izinhlobo”.
Lokhu kuqinisekiswa yimpendulo yomsebenzisi ka-Taycan unyaka owodwa ngemva kokufakwa kuhlu kwayo.Uma sibheka ekuhlolweni kwabanikazi abathunyelwe kuze kube manje, le moto yemidlalo kagesi ehlanzekile namanje ayiphambuki ezicini zomkhiqizo wePorsche.“Siyabona ukuthi emhlabeni, ikakhulukazi eChina, iTaycan ibonwa ngabathengi njengemoto yemidlalo yePorsche emsulwa, nokuyinto ebaluleke kakhulu kithina.”U-Detlev von Platen uthe, futhi lokhu kubonakala nakakhulu ezingeni lokuthengisa.Ezinyangeni eziyisithupha zokuqala zika-2021, umthamo wokulethwa kwe-Porsche Taycan ngokuyisisekelo ubufana nedatha yokuthengisa yawo wonke unyaka ka-2020. NgoJulayi walo nyaka, uTaycan waba ngumpetha wokuthengisa phakathi kwamamodeli kagesi ezinhlobo zikanokusho intengo engaphezu kuka-500,000 yuan e-China.
Njengamanje, ukuthambekela koshintsho ukusuka enjinini evuthayo yangaphakathi ukuya ekufakeni ugesi akunakuhlehliswa.Ngokuka-Detlev von Platen, umsebenzi obaluleke kakhulu we-Porsche ukudlulisa i-essence yomkhiqizo, umoya wemoto yezemidlalo, nokwethenjwa komphakathi kanye nokuqashelwa kweminyaka engaphezu kwengu-70 kunoma yimaphi amamodeli alandelayo.Kumodeli.
2. Ukunwetshwa kwevelu yomkhiqizo
Ngaphezu kokulethwa kwengqikithi yomkhiqizo, i-Porsche iphinde ilandele isidingo sabathengi sokuthuthukiswa kokuhlangenwe nakho komsebenzisi enkathini entsha kanye nokwelula inani lomkhiqizo we-Porsche.“Njengomkhiqizo ongagcina ukuxhumana okungokomzwelo nokunamathela okuphezulu kumakhasimende nabanikazi bezimoto, i-Porsche ayigcini nje ngokuletha umkhiqizo, kodwa futhi 'iletha' ulwazi oluhlanzekile nemizwa ezungeze yonke imoto yakwaPorsche, okuhlanganisa isiko lomphakathi wakwaPorsche nokunye. ”Detlev von Platen Express.
Kubikwa ukuthi ngo-2018, i-Porsche yasungula i-Porsche Experience Centre e-Shanghai, evumela abasebenzisi ukuthi bafinyelele imoto yezemidlalo ye-Porsche nesiko lokugijima, futhi inikeza isiteshi esilungele abasebenzisi ukuzwa izici zomkhiqizo we-Porsche.Ngaphezu kwalokho, ngo-2003, i-Porsche iphinde yethula i-Asian Porsche Carrera Cup kanye ne-China Porsche Sports Cup, okuvumela abalandeli abaningi bezimoto zezemidlalo zaseShayina nabathanda imijaho ukuthi bathole ukufinyelela ezimotweni zomjaho.
“Muva nje, siphinde sasungula i-Porsche Asia Pacific Racing Trading Co., Ltd. ukuze sinikeze amakhasimende emijaho kalula ekuthengeni izimoto.Isibonelo, abathengi bangathenga ngqo izimoto ze-Porsche racing kanye nezinsizakalo ezihlobene nge-RMB. "UJens Puttfarcken utshele abezindaba ukuthi, “Esikhathini esizayo, iPorsche Izohlinzeka abasebenzisi ngamathuba amaningi okuhlangenwe nakho, yandise utshalomali kanye nezindawo zokuthintwa, ukuze abanikazi bezimoto baseShayina kanye nabathengi babe namathuba amaningi okujabulela uhlobo lwePorsche.
Ezinsukwini ezimbalwa ezedlule, iPorsche China iphinde yathuthukisa isakhiwo sayo senhlangano.Umnyango othuthukisiwe wokuphatha amakhasimende uzogxila ekucwaningeni ulwazi lwamakhasimende kanye nokuqoqa impendulo kulokhu kuzizwisa ukuze wenze ukuthuthukiswa.Lokhu kube yingxenye ebalulekile yenani lomkhiqizo elinwetshiwe le-Porsche."Hhayi lokho kuphela, ngokuzayo, sithemba ukuthi zonke izinsizakalo zingahlanganiswa ngokuphelele ne-digitalization ukuze kwakhiwe ulwazi lomkhiqizo owedlulele kakhulu."UJens Puttfarcken uthe.
3. Igatsha le-R&D lase-China
Ukubunjwa kabusha kwenani lomkhiqizo kwe-Porsche akubonakali nje kuphela ekufudukeni kwengqikithi yomkhiqizo kanye nokubuyekezwa kwayo yonke inqubo yomsebenzisi, kodwa nasekusungulweni okusha kobuchwepheshe obusezingeni eliphezulu.Njengamanje, umhlaba wenza izinguquko zedijithali.Ukuqinisekisa ukuthi imikhiqizo ingalandela lolu shintsho, i-Porsche inqume ukumisa igatsha locwaningo nentuthuko e-China ngonyaka ozayo.Ngenkathi iqonda futhi ibikezela izidingo zamakhasimende aseShayina, izosebenzisa imakethe yaseShayina ekuxhumekeni okuhlakaniphile, ukushayela okuzenzakalelayo, kanye nokwenza idijithali.Izwa izinzuzo zokuthandwa kwezinhlelo zokusebenza zobuchwepheshe obusezingeni eliphezulu, phendula ku-Porsche Global, futhi ukhuthaze ukusungulwa kwayo okusha kwezobuchwepheshe.
"Imakethe yaseShayina ihola umhlaba wonke mayelana nokusungula izinto ezintsha, ikakhulukazi ezindaweni ezinjengokushayela uzimele, ukushayela okungenamuntu, nokuxhumana ngobuhlakani."U-Detlev von Platen uthe ukuze basondele emakethe kanye nabathengi abanamathemba amasha, i-Porsche yanquma ukwenza ucwaningo olujulile.Amathrendi kanye nezikhombisi-ndlela zokuthuthukiswa kobuchwepheshe obujwayelekile baseShayina, ikakhulukazi ezindaweni abathengi baseShayina abazikhathalela kakhulu, ezifana nokwenza idijithali nokuxhumana okuhlakaniphile, nokuthekelisa ubuchwepheshe baseChina obusezingeni eliphezulu ukuze kuthuthukiswe ukusiza intuthuko ye-Porsche kwezinye izimakethe.
Kubikwa ukuthi igatsha le-R&D le-Porsche e-China lizoxhumana ngokuqondile nesikhungo se-Weissach R&D kanye nezisekelo ze-R&D kwezinye izifunda, futhi lizohlanganisa i-Porsche Engineering Technology R&D (Shanghai) Co., Ltd. kanye ne-Porsche (Shanghai) Digital Technology Co., Ltd. Nge-R&D eminingi Ukusebenzisana kwethimba kuzosisiza siqonde futhi sihlangabezane nezidingo zemakethe yaseShayina ngokushesha okukhulu.
“Kukho konke, sihlezi sinethemba ngezinguquko nentuthuko.Sikholelwa ukuthi lokhu kuzosikhuthaza ukuthi siqhubeke nokubumba inani lomkhiqizo we-Porsche ngokuzayo.”Kusho uDetlev von Platen
Isikhathi sokuthumela: Sep-06-2021