Maphakathi no-2021, imakethe yezimoto yase-China ibonise iphethini entsha kanye nesitayela engxenyeni yokuqala yonyaka.Phakathi kwazo, imakethe yezimoto zikanokusho, ebilokhu ikhula ngesivinini esikhulu, “ishube kakhulu” emqhudelwaneni.Ngakolunye uhlangothi, i-BMW, i-Mercedes-Benz ne-Audi, i-echelon yokuqala yezinhlobo zezimoto zikanokusho, isalondoloza ukukhula okunamadijithi amabili futhi iyaqhubeka nokubamba isabelo semakethe;ngakolunye uhlangothi, abanye abakhiqizi bezimoto ezisezingeni eliphezulu bavela ngokushesha, ngakho-ke ezinkampanini eziningi zokunethezeka zendabuko, imakethe Ukucindezela kwanda kakhulu.
Kulo mongo, ukusebenza kwemakethe kwaVolvo engxenyeni yokuqala yalo nyaka kudlule obekulindelwe abantu abaningi.NgoJuni odlule, ukudayiswa kwezimoto zakwaVolvo kuleli kwafinyelela ku-16,645, nokukhuphuka konyaka ngo-10.3%, okufinyelele ukukhula okuphindwe kabili ngenyanga ye-15.Engxenyeni yokuqala ka-2021, ukudayiswa kweVolvo ezwekazini laseChina kwaba ngu-95,079, okukhuphuke ngo-44.9% unyaka nonyaka, futhi izinga lokukhula ladlula iMercedes-Benz kanye neBMW, nokubeka irekhodi eliphezulu.
Kuhle ukukubalula ukuthi imakethe yakwaVolvo ngoJuni ifinyelele ku-7% ngenyanga eyodwa, nokunyuke ngo-1.1% unyaka nonyaka, nayo eqophe umlando kulo nyaka.Engxenyeni yokuqala yonyaka, isabelo semakethe sifinyelele ku-6.1%, okuwukukhuphuka konyaka ngo-0.1%, okwenza kube ngcono kunemakethe ebanzi yonkana.Ngesikhathi esifanayo, isilinganiso sokuthengisa samamodeli akwaVolvo angu-300,000-400,000 siyaqhubeka nokukhuphuka, amanani entengo yamamodeli ayo azinzile, futhi inzuzo iyaqhubeka nokukhula.Sekuvele kunenani lamamodeli ku-inventory ephuthumayo.
AbakwaVolvo bathola ukunakwa nokuthandwa kakhulu ngabathengi.Ukukhula kokunaka komkhiqizo wakwaVolvo kuqala phakathi kwemikhiqizo yokunethezeka yendabuko ezinkundleni ezihlukahlukene, futhi isibalo sabalandeli abasesikhundleni somkhiqizo sikhule kakhulu.Ukusebenza kwezinga elimangalisayo kukhombisa ukuthi iVolvo isungule isisekelo somsebenzisi esijulile, futhi konke lokhu kususelwa ekuthuthukisweni kwemikhiqizo yakwaVolvo nesevisi, okubonisa ukuzinikela kwangempela nokuzibophezela.Manje iVolvo ihambe kancane emgwaqeni wobukhazikhazi.
Ukukhuthaza intuthuko esimeme
Ngemuva kokwenyuka okuqhubekayo kokuthengiswayo kanye nesabelo semakethe, kukhona amasethi ambalwa edatha afanele ukunakwa okwengeziwe.Okokuqala nje, ukuthengiswa kwazo zonke izinhlobo zakwaVolvo kusebenze kahle, okukhombisa ukuthuthuka kwamandla omkhiqizo wonkana.Engxenyeni yokuqala yonyaka, i-XC90 ne-S90 zidayiswe angu-9,807 nezingu-21,279 ngokulandelana;i-XC60 idayise amayunithi angu-35,195, okukhuphuke ngo-42% unyaka nonyaka;imodeli ye-S60 ikhule kakhulu, sekuthengiswe isamba samayunithi ayi-14,919, okunyuke ngo-183% unyaka nonyaka;i-XC40 ithengiswe amayunithi angu-11,657, Isiphenduke imodeli entsha eyinhloko enokwenyuka okuphawulekayo kokuthengisa.
Okwesibili, mayelana namandla amasha nobuhlakani, iVolvo isikhombisile amandla, okusho ukuthi izothatha indawo ehamba phambili emqhudelwaneni olandelayo.Idatha yokudayiswa komhlaba wonke engxenyeni yokuqala yonyaka ibonise ukuthi ukuthengiswa komhlaba wonke kochungechunge lweVolvo RECHARGE kubalele u-24.6% wokudayiswa sekukonke, ukwanda ngo-150% unyaka nonyaka, okuholela ekukhuleni kwemakethe yezimoto zikanokusho;ngekota yokuqala yalo nyaka, ukuthengiswa kweVolvo XC40 PHEV neVolvo XC60 PHEV kwake kwafisa ukufika ezingeni elifanayo.Ingxenye yemakethe No.1.
Njengamanje, i-Volvo Cars isisungule i-48V hybrid, i-plug-in hybrid kanye ne- pure electric product matrix, eholayo ekufezeni uguquko lokufakwa kukagesi.Ngesikhathi esifanayo, imikhiqizo yakwaVolvo, okuhlanganisa i-XC40, uchungechunge olusha lwe-60 kanye namamodeli angu-90, izuze ukuthuthukiswa kwemikhiqizo ehlakaniphile.
I-Volvo ayibheki nje kuphela ukukhula kokuthengisa, kodwa futhi inaka kakhulu ukusimama kwentuthuko, futhi isebenzisa ngempela isu lokuthuthukiswa kwenkampani esikhathini esizayo.U-Yuan Xiaolin, iPhini Likamongameli Omkhulu weVolvo Car Group, uMongameli kanye ne-CEO yakwaVolvo Cars Asia Pacific, uthe: “Esikhathini esidlule, besizimisele ukuvikela izimpilo zabo bonke ababambiqhaza bomgwaqo nabashayeli.Manje, iVolvo izovikela umhlaba ngesimo sengqondo esifanayo.Nendawo isintu esithembele kuyo.Ngeke nje sizifune ngezindinganiso eziphakeme kakhulu, kodwa futhi sizoqhubeka nokusebenzisana nabo bonke ababambisene nabo embonini ukuze sikhuthaze ngokuhlanganyela ukuguqulwa kwekhabhoni ephansi yalo lonke iketango lentengo futhi sisebenzise isu lentuthuko eliluhlaza nelisimeme.”
Isu le-Volvo Car lokuthuthukiswa okusimeme lihlukaniswe ezindaweni ezintathu ezibalulekile-ukwenza isimo sezulu, umnotho oyindilinga, kanye nezimiso zebhizinisi nokuzibophezela.Umgomo weVolvo Cars uwukuba inkampani yezinga lokulinganisa isimo sezulu emhlabeni wonke ngo-2040, inkampani yezomnotho eyindilinga, kanye nomholi owaziwayo ezimisweni zebhizinisi.
Ngakho-ke, mayelana nentuthuko esimeme, i-Volvo isetshenziswa ngempela kuzo zonke izixhumanisi zochungechunge lwezimboni ezikhuphuka nomfula.Ezingeni lomkhiqizo, iVolvo Cars ingumkhiqizi wokuqala wezimoto zendabuko ukuphakamisa isu eliphelele lokufaka ugesi futhi ihole ekuvaleliseni imodeli eyodwa yenjini evuthayo yangaphakathi.Umgomo wayo uwukwenza u-50% wokuthengiswa kwaminyaka yonke kwenkampani emhlabeni wonke ngo-2025 izimoto zikagesi ezihlanzekile futhi zibe izimoto zikagesi ezihlanzekile ngo-2030. Izinkampani zezimoto zikanokusho.
Ngaso leso sikhathi, mayelana nokukhiqiza kanye ne-supply chain, i-Volvo nayo isiqalile ijubane lokungathathi hlangothi kwekhabhoni eChina.Imboni yase-Chengdu isebenzise amandla kagesi avuselelekayo angu-100% kusukela ngo-2020, yaba isizinda sokuqala sokukhiqiza izimoto e-China ukufeza ukungathathi hlangothi kwe-carbon yamandla kagesi;kusukela ngo-2021, isitshalo se-Daqing sizobona ukusetshenziswa kwamandla kagesi avuselelekayo angu-100%.I-Volvo Cars isebenze eduze nabahlinzeki bempahla ukunciphisa ukukhishwa kwezinto ezikhishwayo kulo lonke uchungechunge lokuhlinzeka.
Isevisi yokunaka ingagcina abathengi
Ngokukhula kwenani lamandla amasha okwenza izimoto, kulethe ukukhanyiselwa okuningi okusha embonini yezimoto.Akuzona izimoto kuphela ezishintshayo, kodwa nezinsizakalo ezihlobene nemoto nazo ziyashintsha.Ngokuzayo, izimoto zishintshile zisuka ekuthengiseni nje imikhiqizo zaba “umkhiqizo + wesevisi”.Izinkampani zezimoto zidinga ukujabulisa abathengi ngemikhiqizo futhi zigcine abathengi ngamasevisi.“I-Top-notch” esenkonzweni ingenye yezici ezibalulekile zokugcinwa okuphezulu kwabasebenzisi bakwaVolvo.
NgoJulayi wonyaka odlule, iVolvo Cars yakhipha insizakalo entsha yomkhiqizo ngemva kokuthengisa: “Yenze iphephe futhi iphelele kakhudlwana”, ehlanganisa iwaranti yempilo yonke yezingxenye, ukunakekelwa ngokushesha nge-aphoyintimenti, ukulandwa kwamahhala nokulethwa, isikhathi eside. ibhizinisi, isikuta esikhethekile, Umnakekeli wesimo sezulu sonke, isamba sezibopho eziyisithupha zesevisi.Eziningi zalezi zinsizakalo sezibe ngezokuqala embonini, ezingagcini nje ngokubonisa ubuqotho beVolvo emsebenzini nokuzethemba ngekhwalithi yomkhiqizo wayo, kodwa futhi iletha ukukhula ngokushesha komkhiqizo ezweni.
UFang Xizhi, oyiphini likamongameli wenkampani yokuthengisa izimoto zakwaVolvo Cars Greater China Sales, uthe inhloso yokuqala yakwaVolvo ukwethula izibopho eziyisithupha ezinkulu zesevisi wukungamoshi umzuzwana ngamunye wabasebenzisi, bangamoshi yonke imali yabasebenzisi, futhi basebenze njengenkampani. i-ejenti yokuhamba yeselula yabasebenzisi.Onogada.Ngenxa yezinyathelo eziningi zesevisi yangemuva kokuthengisa, ngoJuni 2020, ocwaningweni olwenziwe yinhlangano egunyaziwe, iVolvo XC60 ne-S90 uchungechunge lwezimoto ezimbili ezithengiswa kakhulu zicishe zafinyelela ezingeni eliphansi kakhulu lezinga elifanayo esigabeni semakethe. .
IVolvo ayigcini nje ngokubhekana nekusasa, kodwa futhi ihambisana nezikhathi.Ngokuzayo, iVolvo izoqhubeka nokusebenzisa izibopho eziyisithupha ezinkulu zesevisi futhi yethule kabusha inqubomgomo yesevisi yomuntu siqu yokufakwa kukagesi nezobunhloli.Isibonelo, ekuphenduleni ukukhathazeka ngesevisi yabasebenzisi bezimoto zikagesi, i-Volvo yethule isakhiwo sokushaja esigcwele isigcawu ngezindlela ezihlakaniphile.Yakha izimo zangaphandle ukuze abasebenzisi bakwa-Volvo “bakhokhise yonke indawo”.
Ngaphezu kwalokho, i-Volvo iphinde ihlole ukubambisana nabahlinzeki besevisi bekhwalithi ephezulu ukuze banikeze abasebenzisi amalungelo okushaja mahhala ukuphila konke kanye nezinsizakalo zokhiye owodwa wokusebenzisa amandla.Ngokuzayo, iziteshi zokushaja zohlobo olukhethekile zakwaVolvo nazo zizosatshalaliswa emadolobheni abalulekile.Kukholakala ukuthi maduze nje, abasebenzisi bakwa-Volvo bazokwazi “ukushaja yonke indawo” ngempela.
”Kungakhathaliseki ukuthi inkathi yendabuko noma inkathi yobuhlakani manje nasesikhathini esizayo, okushintshile i-Volvo ukuthuthukisa ulwazi lwesevisi, futhi nomqondo womkhiqizo “ogxile kubantu” awukashintshi.Yingakho iVolvo yenza abasebenzisi “babe nenhliziyo yesibili”.Lokhu futhi kuwukhiye wokunqoba kweVolvo esikhathini esizayo,” kusho uFang Xizhi.
Isikhathi sokuthumela: Aug-16-2021