Muva nje, i-FAW Mazda ikhiphe i-Weibo yayo yokugcina.Lokhu kusho ukuthi esikhathini esizayo, kuyoba khona kuphela "i-Changan Mazda" e-China, futhi "i-FAW Mazda" izonyamalala emfuleni omude womlando.Ngokwesivumelwano sokuhlela kabusha se-Mazda Automobile e-China, i-China FAW izosebenzisa utshalomali lwayo lwe-equity engu-60% ku-FAW Mazda Automobile Sales Co., Ltd. (kamuva ebizwa ngokuthi “FAW Mazda”) ukuze yenze umnikelo omkhulu ku-Changan Mazda.Ngemva kokuqedwa kokwenyuswa kwezimali, i-Changan Mazda Izoshintshwa ibe yibhizinisi elihlanganyelwe elixhaswe ngokuhlanganyela yila maqembu amathathu.Izilinganiso zokutshalwa kwezimali kwezinhlangano ezintathu (Changan Automobile) 47.5%, (Mazda) 47.5%, kanye (China FAW) 5%.
Ngokuzayo, i-Changan Mazda (entsha) izozuza amabhizinisi ahlobene e-Changan Mazda ne-Mazda.Ngesikhathi esifanayo, i-FAW Mazda izoshintshela ebhizinisini elihlanganyelwe elixhaswe ngokuhlanganyela yi-Mazda kanye (nentsha) i-Changan Mazda, futhi iqhubeke nokwenza amabhizinisi ahlobene ezimoto zohlobo lwe-Mazda.Ngikholwa ukuthi lokhu kuwumphumela omuhle kakhulu kwaMazda.Uma kuqhathaniswa ne-Japan yakubo i-Suzuki, okungenani uhlobo lwe-Mazda aluzange luhoxise ngokuphelele emakethe yaseShayina.
[1] I-Mazda iwuphawu oluncane kodwa oluhle?
Uma sikhuluma nge-Mazda, lolu hlobo lusinika umbono wemoto encane kodwa enhle.Futhi i-Mazda inikeza umbono wokuthi i-brand maverick, uhlobo lobuntu.Uma ezinye izinhlobo zezimoto zisebenzisa izinjini ezincane ezishintshayo, i-Mazda iphikelela ekusebenziseni izinjini ezishibhile ngokwemvelo.Lapho ezinye izinhlobo zithuthukela kumandla amasha, i-Mazda nayo ayinakukhathazeka kakhulu.Kuze kube manje, alukho uhlelo lokuthuthukisa izimoto ezintsha ezisebenza ngamandla.Akukhona lokho kuphela, i-Mazda ibilokhu iphikelela ekuthuthukiseni "injini ye-rotary", kodwa ekugcineni wonke umuntu uyazi ukuthi imodeli ye-rotary injini ayizange iphumelele.Ngakho-ke, umbono wokuthi i-Mazda unikeza abantu bekulokhu kuyi-niche ne-maverick.
Kodwa uthi iMazda ayifuni ukukhula?Akunjalo neze.Embonini yezimoto yanamuhla, ezinkulu kuphela ezingaba nenzuzo eqinile, futhi izinhlobo ezincane azikwazi ukuzithuthukisa ngokuzimela.Amandla okumelana nezingozi aphansi kakhulu, futhi kulula ukuhlanganiswa noma ukutholwa izinkampani ezinkulu zezimoto.
Ngaphezu kwalokho, iMazda ibikade ingumkhiqizo onezinkampani ezimbili ezihlanganyelwe eChina, iFAW Mazda neChangan Mazda.Ngakho uma iMazda ingafuni ukukhula, kungani inamabhizinisi amabili ahlangene?Yiqiniso, umlando wemikhiqizo ehlanganisiwe kunzima ukusho ngokucacile emshweni owodwa.Kodwa ekuhlaziyeni kokugcina, Mazda akuyona brand ngaphandle amaphupho.Nami ngangifuna ukuba namandla futhi ngikhudlwana, kodwa kwahluleka.Umbono wanamuhla omncane futhi omuhle “uwumncane futhi umuhle”, hhayi inhloso yasekuqaleni ye-Mazda!
[2] Kungani iMazda ingazange ithuthuke eShayina njengeToyota neHonda?
Izimoto zaseJapane bezilokhu zinedumela elihle emakethe yaseShayina, ngakho ukuthuthukiswa kweMazda emakethe yaseShayina kunezimo ezinhle zokuzalwa, okungenani ezingcono kunezimoto zaseMelika nezimoto zaseFrance.Ngaphezu kwalokho, iToyota neHonda zithuthuke kahle emakethe yaseShayina, pho kungani iMazda ingathuthuki.
Eqinisweni, iqiniso lilula kakhulu, kodwa zonke izinhlobo zezimoto ezithuthuke kahle emakethe yaseShayina zinhle ekwenzeni into eyodwa, okuwukuthuthukisa amamodeli emakethe yaseShayina.Isibonelo, iLavida yakwaVolkswagen, uSylphy.Buick GL8, Hideo.Zonke zinikezwa e-China kuphela.Yize kwa Toyota bengenazo izinhlobo eziningi ezikhethekile kodwa umqondo wakwa Toyota wokwenza izimoto ezithandwa ngabantu ubulokhu ukhona.Kuze kube manje, ivolumu yokuthengisa kuseyiCamry neCorolla Eqinisweni, iToyota nayo iyimodeli yokuthuthukisa izimoto ezimakethe ezahlukene.I-Highlander, i-Senna, ne-Sequoia zonke izimoto ezikhethekile.Esikhathini esidlule, i-Mazda ibilokhu inamathela kuhlelo lomkhiqizo we-niche futhi ihlale ihambisana nezici zokulawula ezemidlalo.Eqinisweni, lapho imakethe yaseShayina isesezingeni lokuthandwa ezinsukwini zokuqala, abasebenzisi babefuna ukuthenga imoto yomndeni eqinile kuphela.Ukuma komkhiqizo wakwaMazda ngokusobala kwakuhlobene nemakethe.Isidingo asifani.Ngemuva kwe-Mazda 6, i-Mazda Ruiyi noma i-Mazda Atez empeleni ayiba yimodeli eshisa kakhulu.Ngokuqondene ne-Mazda 3 Angkesaila, enevolumu enhle yokuthengisa, abasebenzisi abazange bayibheke njengemoto yezemidlalo, kodwa bayithenge njengemoto yomndeni evamile.Ngakho-ke, isizathu sokuqala sokuthi kungani i-Mazda ingathuthuki eChina ukuthi ayikaze icabangele izidingo zabasebenzisi baseShayina.
Okwesibili, uma kungekho modeli efanelekile ikakhulukazi emakethe yaseShayina, khona-ke uma kunekhwalithi yomkhiqizo omuhle, umkhiqizo ngeke unyamalale njengoba izwi lomlomo lomsebenzisi lidluliselwa.Futhi iMazda ayizange ilawule ngisho nekhwalithi.Kusukela ngo-2019 kuya ku-2020, abasebenzisi baye badalula ngokulandelana inkinga yomsindo ongajwayelekile we-Mazda Atez.Ngicabanga ukuthi lokhu futhi kuyisitsha sokugcina sokuchoboza i-FAW Mazda.Ngokwezibalo zokuqala zenethiwekhi yekhwalithi yezimoto “yeZimali Zombuso Wamasonto onke”, inethiwekhi yezikhalo zezimoto nezinye izinkundla, ngo-2020, inani lezikhalazo ezivela ku-Atez liphezulu kakhulu lafinyelela ku-1493. Ngo-2020 Imoto enosayizi ophakathi ibalwa ku- phezulu ohlwini lwezikhalazo.Isizathu sesikhalazo sigxile ezwini elilodwa: umsindo ongavamile womzimba, umsindo ongavamile we-centre console, umsindo ongavamile we-sunroof, umsindo ongavamile wezinto ezisetshenziswayo zomzimba kanye nezinto zikagesi...
Abanye abanikazi bezimoto batshele abezindaba ukuthi ngemuva kokuthi abanikazi bezimoto eziningi ze-Atez beqale ukuvikela amalungelo, baxoxisane nabathengisi nabakhiqizi izikhathi eziningi, kodwa abathengisi nabakhiqizi babophana futhi babambezeleka unomphela.Inkinga ayikaze ixazululwe.
Ngaphansi kwengcindezi evela embonweni womphakathi, ngoJulayi wonyaka odlule, umenzi wakhipha isitatimende esisemthethweni esithi uzoba necala ngomsindo ongajwayelekile obikwa ngabasebenzisi be-Atez bango-2020, futhi uzolandela ngokuqinile iziqinisekiso ezintathu zikazwelonke zokuvikela amalungelo abasebenzisi.
Kuhle ukusho ukuthi leli nothi alisho ukuthi "uqalekisa" kanjani umsindo ongajwayelekile, kuphela ukuthi kufanele ulungiswe ngokuhambisana nenqubo yokulungisa ejwayelekile, kodwa futhi iyavuma ukuthi "ukuphinda kwenzeke."Abanye abanikazi bezimoto baphinde babika ukuthi umsindo ongajwayelekile uphinde wavela ngemuva kwezinsuku ezimbalwa beyihlolile futhi belungisa imoto ebinenkinga ngokulandela imiyalelo.
Ngakho-ke, inkinga yekhwalithi futhi yenza abasebenzisi balahlekelwe ngokuphelele ukuzethemba kumkhiqizo we-Mazda.
[3] Ibhekene nekusasa, yini enye iChangan Mazda engakwazi?
Kuthiwa iMazda inobuchwepheshe, kodwa kulinganiselwa ukuthi iMazda yona ibingalindele ukuthi imodeli edayiswa kakhulu emakethe yaseShayina namuhla isahlome ngo-2.0 litre ngokwemvelo aspirated model ongaphakeme.Ngaphansi kwegagasi lokufakwa kukagesi emhlabeni wonke, ucwaningo nokuthuthukiswa kwezinjini ezivuthayo zisagxilile, kunjalo, kuhlanganise nezinjini ezijikelezayo abalandeli abacabanga ngazo.Kodwa-ke, ngemva kokuba injini yokucindezela i-compress-ignition ibe yinto engathandeki njengoba bekulindelekile, i-Mazda nayo yaqala ukucabanga ngamamodeli ahlanzekile kagesi.
I-CX-30 EV, imodeli yokuqala kagesi ehlanzekile eyethulwe ngabakwaMazda emakethe yaseShayina, inebanga le-NEDC elingamakhilomitha angama-450.Kodwa-ke, ngenxa yokwengezwa kwephakethe lebhethri, umzimba wokuqala obushelelezi futhi ovumelanayo we-CX-30 uphakanyiswe kakhulu., Kubonakala kungenakulinganiswa ngokwedlulele, kungashiwo ukuthi lokhu kuwumklamo ongahlanganisi kakhulu, ongenakunambitheka, uyimodeli entsha yamandla wamandla amasha.Amamodeli anjalo ngokusobala awancintisani emakethe yaseShayina.
[Isifingqo] Ukuhlanganiswa kweNyakatho neNingizimu Mazda kuwumzamo wokuzisiza, futhi ukuhlanganiswa ngeke kuxazulule inkinga ye-Mazda.
Ngokwezibalo, kusukela ngo-2017 kuya ku-2020, ukuthengiswa kwe-Mazda e-China kuqhubekile nokwehla, kanti i-Changan Mazda ne-FAW Mazda nabo abanalo ithemba.Kusukela ngo-2017 kuya ku-2020, ukuthengiswa kwe-FAW Mazda bekuyi-126,000, 108,000, 91,400, kanye ne-77,900, ngokulandelana.Ukuthengiswa kwaminyaka yonke kweChangan Mazda kwakuyizi-192 000, 163,300, 136,300, nezingu-137 300 ngokulandelana..
Ngesikhathi sikhuluma ngeMazda phambilini ibibukeka kahle, iklanywe ngendlela elula, isikhumba esiqinile futhi isetshenziswa kancane.Kodwa lezi zimfanelo manje zifinyelelwa cishe yinoma yimuphi umkhiqizo ozimele.Futhi ingcono kune-Mazda, futhi ngisho nobuchwepheshe obuvezwa uhlobo lwayo lunamandla kakhulu kune-Mazda.Imikhiqizo yokuzenzela yazi abasebenzisi baseShayina kangcono kuneMazda.Ngokuhamba kwesikhathi, i-Mazda isibe uphawu olushiywe ngabasebenzisi.Ukuhlanganiswa kweNyakatho neNingizimu Mazda kuwumzamo wokuzisiza, kodwa ubani ongaqinisekisa ukuthi i-Changan Mazda ehlanganisiwe izothuthuka kahle?
Isikhathi sokuthumela: Sep-01-2021